This One's My Favourite!

because knowledge is power (and ignorance oscillates between being bliss and bondage), unicef launched the coolest campaign ever in germany. the goal is either to stop kids from complaining when they have to wake up in the morning to go to school or to teach them how africa is one nation unified in unedumaction. the campaign features 4 ads with the following blurbs:

• in africa, many kids would be glad to worry about school
• some teachers suck. no teachers sucks even more
• in africa, kids don't come to school late, but not at all
• i'm waiting for my last day in school, the kids in africa still for their first one

for all their efforts, all unicef got back was a whole lot of complaining. apparently some found the muddy blackface offensive. other nitpickers decided that the whole painting the continent's population with one education crisis brush was not the way forward.

well, unicef rushed to assure folk that the aim was to show that "children may look different but are equal - we all want to go to school." well they are wrong on both counts - according to the campaign, german children don't really want to go to school and spend their time there counting the days until they can leave. and this ad campaign clearly shows that will a little mud, all kids DO look alike.